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Sunday
Jul172011

EA's Super-Special Iran Competition: Name the New Currency!

We get word from Tehran that the Iranian Central Bank is handing power to the people, asking citizens to rename the country's currency, the rial.

While we are heartened to see this democratic process --- assuming, of course, that eventually the winner will be announced with 63% of the vote, we are a bit disheartened by the choices on offer on the bank's website. "Rial" is not exactly a leap of imagination, and "Toman" already exists it's equal to 10 rials. "Parsi" has more promise, but --- given it is the best-selling soft drink in Iran --- it could give the allusion of renaming your currency "Coke".

Personally, we like "Derik" but only because it reminds us of Derek and the Dominos, Derek and Clive, and Bo Derek, none of whom (we think) have any connection with Iran.

So over to you, dear reader. Perhaps you will be inspired by the regime's makeover of the currency, lopping off four zeroes --- purely for aesthetic reasons for the new Rial/Toman/Parsi/Derik/Whatever and not-at-all anything to do with inflation, which the International Monetary Fund has declared no longer exists in Iran. Or perhaps you will be inspired by the inscriptions people have added to these banknotes, which I am sure say something like "Great Job", "Marvellous Mahmoud", and "There's No Jihad Like Economic Jihad".

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