Hidden in a corner of the atrium of the tiny Feresteh shopping center, right behind Tehran’s only Victoria’s Secret and a traditional pastry seller, the high-end Lime coffee shop is only for those who know where to find it.
The music of pop singer Ricky Martin filled the air as customers ordered $4 shots of espresso and connected to the shop’s wireless Internet with their cellphones. Girls with long hair spilling out from under their obligatory Islamic head scarves giggled shyly as they held hands with their boyfriends.
“People should feel at ease here in Lime,” said the cafe’s owner, Joobin Gharaei. “We want to create a private atmosphere.”