It all started with an e-mail. On July 13 Adbusters magazine sent out a call to its 90,000-strong list proclaiming a Twitter hashtag (#OccupyWallStreet) and a date, September 17. It quickly spread among the mostly young, tech-savvy radical set, along with an especially alluring poster the magazine put together of a ballerina atop the Charging Bull statue, the financial district’s totem to testosterone.
The idea became a meme, and the angel of history (or at least of the Internet) was somehow ready. Halfway into a revolutionary year—after the Arab Spring and Europe’s tumultuous summer—cyberactivists in the United States were primed for a piece of the action. The Adbusters editors weren’t the only ones organizing; similar occupations were already in the works, including a very well-laid plan to occupy Freedom Plaza in Washington, starting October 6.