On the surface, the public-relations campaign was straightforward. Ever since the fall of Hosni Mubarak in February 2011, regime figures have trumpeted that the Egyptian uprising was following the model of the 1979 Islamic Revolution. So when the Muslim Brotherhood's Mohamed Morsi was finally confirmed as Egyptian President on Sunday, it was natural that he and the Brotherhood should be welcomed as Tehran's partner..
On Monday morning, the Iranian military took the lead on the effort. Commanders proclaimed that Iranian strength would support the emerging Egypt, an example of how US and Israeli efforts to control the region had failed. Fars, linked to the Revolutionary Guards, headlined that it had an interview with Morsi, in which the President-elect had called for better relations with the Islamic Republic as part of a new "strategic balance".
But then something very un-natural happened.