EA Video Editor Richard Langley takes a look at the Israel Defense Forces' YouTube campaign during the recent Gaza War:
To date this video [of the assassination of Hamas military commander Ahmed al-Jabari] has received in excess of 4 1/2 million views. For YouTube, this is a number usually reserved for cat videos and viral high jinks. But what we're watching here is the death of two people. For all intents and purposes, this is a snuff video.
This video set the tone for the rest of the IDF's campaign.