On Thursday, the head of Israel's military intelligence, Major General Amir Kochavi, made an important announcement. He said that, while Iran is developing its nuclear programme in 2013, it "has not yet decided to build a bomb".
Here's the catch: those who rely on Western media are unlikely to learn of this.
Instead, they will be treated to this far scarier spin, also taken from Kochavi's presentation: "Iran and Hezbollah Have Built 50,000-Strong Force to Help Syrian Regime".
So why did one declaration of Kochavi --- which is a misreading of a statement by an Iranian military commander last autumn --- make the headlines? Why is another --- which is far more significant and points to the debate within Israel over what to do about Tehran --- ignored?